Define the core
A wordmark and monogram, a five-colour palette and two typefaces, chosen to feel calm and considered.
Studio concept · Creative studios
A growing interior design studio replaces mismatched proposals, invoices and posts with one brand system: logo, colours, type and templates that every document follows.
Studio concept at a glance
Fieldnote Studio · a made-up business
- Business type
- Interior design studio, 5 people
- Deliverables
- Logo, palette, type, templates, guidelines
- Build time
- About four weeks
- Status
- Studio concept
Studio conceptThis is a studio concept: a worked example of what we would build for a business like this. It is not client work and shows no client data.
Try it
See it work.
Switch between before and after to see what a brand system changes, then try the other colour directions and watch every document follow. Sample data only: nothing you type is sent anywhere.
The challenge
Each designer made their own proposals and invoices, so clients received documents in four fonts and seven colours. Instagram looked like a different business from the website.
The work was premium; the paperwork did not look it.
The approach
Design the everyday
Proposal, invoice, email signature and social templates, so the system is used daily.
Make it easy to keep
Editable templates and a one-page guide, so new work stays on brand without a designer.
What we built
- Wordmark, monogram and usage rules
- Palette and type system
- Proposal, invoice and email templates
- Social post templates
- One-page brand guidelines
Services used
Brand identity
Logo, colours, type and templates that make a small business look established.
From $3,500Content system
A month of content planned and drafted with AI, plus a workflow your team can keep running.
From $1,500 / monthYour version
Want something like this?
A free 30-minute call to map your version, then a fixed quote.
Book a discovery callBook a free 30-minute discovery call. You leave with a clear plan and a fixed quote.
- Free 30-minute call
- Fixed quote before work starts
- Everything in your accounts