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The Builder · Solopreneurs and freelancers

You are building something on your own or with one other person. Every hour spent on admin is an hour not spent on paying work, and clients judge you against businesses ten times your size.

Get the free starter toolkit Or book a call
The profile

Team size0 to 2 people
A typical weekClient work by day, invoices, quotes and posts by night.
What you wantLook established and win better clients without hiring.
What usually starts itLosing a client to a more polished competitor.
Typical budget$29 to $8,000, often in stages
  • Wearing every hat, every day
  • Leads that come and go with no system
  • Chasing payments yourself
  • A brand and website that undersell your work
Start here

The services owners like you usually start with, in order.

01

Business website

A custom site that looks established and turns visitors into enquiries.

From $3,50002

Brand identity

Logo, colours, type and templates that make a small business look established.

From $3,50003

WhatsApp AI assistant

Answers, qualifies and books on your WhatsApp number, and hands over when it should.

From $3,50004

Invoicing and cash-flow automation

Invoices sent on time, reminders that chase for you, and a weekly view of who owes what.

From $1,500
By problem

Free resources

Toolkit · 10 min

The Solo Owner's AI Toolkit

25 copy-and-paste prompts for proposals, follow-ups, posts and admin. Works with Claude, ChatGPT and Gemini.

Open Checklist · 8 min

Website Launch Checklist

30 checks to run before a website goes live, so it loads fast, gets found and turns visitors into enquiries.

Open Calculator · 3 min

Price Your Services

Work out the hourly rate you actually need, then turn it into project prices clients understand.

Start now
AI Division

Ready-made kits that suit how you work.

All kits

Business Prompt Library

120 tested prompts for the daily work of a small business, organised by job.

$49

Proposal and Quote Kit

Proposal, quote and scope templates, plus prompts that fill them from your call notes.

$39

WhatsApp Sales Scripts

Replies, follow-ups and quote messages for WhatsApp, plus prompts to adapt them to your business.

$29

30-Day Content Kit

A month of content planned, with post prompts and 20 post templates that recolour to your brand.

$39
The usual worry

You don't need one. Start with a kit from R249 or $29, then build in stages with fixed prices.

Book a free 30-minute call. We will map your week, show you what to fix first and give you a fixed quote.

Book a discovery call Get the free starter toolkit
  • Free 30-minute call
  • Fixed quote before work starts
  • Everything in your accounts